An old Italian woman is riding the elevator in a very lavish New York City office building. A young and beautiful woman, smelling like expensive perfume, gets into the elevator. She turns to the old Italian woman and says arrogantly, “Giorgio Beverly Hills, $100 an ounce!” A couple of floors later, another young and beautiful woman, smelling like expensive perfume, gets into the elevator. She turns to the old Italian woman and says arrogantly, Chanel No. 5, $150 an ounce!”